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Cons: From a publisher’s standpoint, there aren’t many drawbacks to the CPM pricing model for Exhibit advertisements. But in Trade for the stability achieved, you do danger leaving some money around the desk if your site has an audience that performs very well from an advertiser perspective.
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If the publication provides a very-engaged viewers with large-volume website traffic and if your advertisers tend to be more considering brand exposure than producing the immediate sale, CPM may very well be ideal for the publication.
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